All work
Earlier digital practice
Bidvest Bank Merchant Services
A social media lead-generation campaign for Bidvest Bank’s Merchant Services POS offering.
Project overview
01
Objective
- Increase leads to 800 as a digital team target.
- Use regular community management to minimise spam and build trust with potential customers.
02
Approach
- Tailored content for each platform to communicate the Merchant Services POS offering.
- Used existing social audiences to promote content to relevant audiences.
03
Documented outcome
- Generated over 1,100 leads, exceeding the target of 800.
- Engagements improved by 9,000.
- Community management helped curb spam and guide conversations.
- Leads were sent to the client daily during the campaign.
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