All work
Earlier digital practice
Bidvest Bank Emoji Competition
An educational social campaign designed to explain account features through familiar emoji combinations.
Project overview
01
Objective
- Educate customers on account functionality and features in a creative way.
- Increase page following and engagement.
02
Approach
- Used familiar emoji combinations to prompt audiences to interpret account features.
- Published content across Facebook, Twitter and TikTok influencer activity using static, animation and video formats.
03
Documented outcome
- Queries about account functionality and features reduced by 25%.
- The campaign generated 1.2 million engagements across comments, shares and likes.
Start a conversation